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Dear Journalism Students: Do You See Something the Journalism Industry Doesn’t?
Forbes reports that while news agencies across the U.S. are slashing budgets and payrolls, journalism schools are actually filling up. Who knew? Says Forbes about J-School applications: Columbia,...
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The Rumors are True! Shawn Smith Now Unemployed!
Well, not exactly unemployed. Starting today, I’m self-employed :-P Today is my last day serving as senior producer for MLive.com. My video explainer (turn your volume all the way up – sorry about...
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How To Think About the New News? Listen to Best Buy
Watch this video, and while you’re doing it, substitute Best Buy’s products for news and it’s brand/stores with a news organization. Everything Best Buy CMO Barry Judge talks about Best Buy doing this...
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It’s Furlough/Layoff/Paycut Time, What Are You Going To Do?
This is part 1 of my series about diversifying your income streams. Make sure to see Part 2. It’s time to stop asking “are we at the end of newspaper times” and start preparing yourself for other...
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Journalism Monetization: How to Make Money with Your J-Skills
This is part two of my series about diversifying your income streams. See part 1 if you missed it. If you read my last post in this series, you’ve likely put together a list of your skills and a few...
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No Newspaper Bailout! Bailout News Instead
Since bailouts became all the rage, a lot of journo’s have asked “where’s our bailout?” Where’s the bailout for the newspaper industry? Looks like the buzz is getting a second wind as The Hill reports...
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How To Advertise a Journalism Job on Facebook
Why Advertise on Facebook? If you have a job you want to fill, facebook is an awesome platform for targeting ideal candidates. Why? Because the Facebook has a huge, sometimes-educated, DAILY audience...
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How To Get Hired for a Journalism Job Using Facebook Advertising
Why Use Facebook Advertising? Only because it’s the most powerful advertising platform when it comes to targeting! Seriously, you can get in front of nearly anyone at company…. because… well, they...
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How To Use Facebook Ads to Get a Journalism Job
A friend of mine asked me recently, ‘how can I use Facebook targeting to advertise jobs or get hired?’ I started by writing out the lengthy Facebook reply, but for some reason, FB wouldn’t send the...
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Facebook Ads for Promotion: Is THIS Irresponsible?
I know it’s been a really long time since I last posted. Hopefully you guys still trust me! :) Anyway, I found this today and was kinda shocked. My Facebook account shows me ads from the Detroit area...
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